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Product Page Conversion – Monogo e-commerce news #39

1. LOT Polish Airlines won Experience Maker of the Year award

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<h2>1. LOT Polish Airlines won Experience Maker of the Year award</h2>

Over 80% increase in conversion at LOT. I am proud that our national carrier, LOT has taken a step towards better serving customers and taking care of their needs. All thanks to Adobe Experience Cloud and being open to digital. All this culminated in receiving the Experience Maker of the Year award at the Adobe Summit conference in London this year. Which, by the way, I attended and had the pleasure of watching the beautiful award presentation live. What did LOT do? In a nutshell, redesigning the app, the site and bootstrapping the right tools. Adobe Analytics, Adobe Campaign and Adobe Target. Delivering the right content at the right time to the customer, all on a large scale led to a dramatic increase in conversions. And, of course, customer satisfaction. The answer to the question of whether it's worth it comes to mind. It may not be easy to understand the whole concept, to find your way around a lot of data. But having the right partner that is recommended by Adobe is the key that opens the door to success. Want to learn more about the success of LOT and talk about how you can harness the potential of digital for your business? Give us a call or <a href="https://monogo.pl/kontakt" target="_blank" rel="noreferrer noopener">write</a> . We'd be happy to help! It is also worth to check the LOT <a href="https://business.adobe.com/si/customer-success-stories/lot-case-study.html" target="_blank" rel="noreferrer noopener nofollow">case study on the Adobe website</a>&nbsp;

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<p>Over 80% increase in conversion at LOT. I am proud that our national carrier, LOT has taken a step towards better serving customers and taking care of their needs. All thanks to Adobe Experience Cloud and being open to digital. All this culminated in receiving the Experience Maker of the Year award at the Adobe Summit conference in London this year. Which, by the way, I attended and had the pleasure of watching the beautiful award presentation live. What did LOT do? In a nutshell, redesigning the app, the site and bootstrapping the right tools. Adobe Analytics, Adobe Campaign and Adobe Target. Delivering the right content at the right time to the customer, all on a large scale led to a dramatic increase in conversions. And, of course, customer satisfaction. The answer to the question of whether it's worth it comes to mind. It may not be easy to understand the whole concept, to find your way around a lot of data. But having the right partner that is recommended by Adobe is the key that opens the door to success. Want to learn more about the success of LOT and talk about how you can harness the potential of digital for your business? Give us a call or <a href="https://monogo.pl/kontakt" target="_blank" rel="noreferrer noopener">write</a> . We'd be happy to help! It is also worth to check the LOT <a href="https://business.adobe.com/si/customer-success-stories/lot-case-study.html" target="_blank" rel="noreferrer noopener nofollow">case study on the Adobe website</a>&nbsp;</p>

Read more about:<a href="https://www.linkedin.com/posts/lot-polish-airlines_lotcommunity-pllot-lotpolishairlines-activity-7074034174013165569-0Pif/?originalSubdomain=pl" target="_blank" rel="noreferrer noopener"> LOT Polish Airlines won Experience Maker of the Year award</a>

<p>Read more about:<a href="https://www.linkedin.com/posts/lot-polish-airlines_lotcommunity-pllot-lotpolishairlines-activity-7074034174013165569-0Pif/?originalSubdomain=pl" target="_blank" rel="noreferrer noopener"> LOT Polish Airlines won Experience Maker of the Year award</a></p>

<h2>2. Amazon’s Not So Secret Weapon</h2>

Do you also get that way that you sometimes look at great companies and wonder what led them to where they are now? After all, they used to be on the scale of our business! We often look for that secret weapon in business. However, the solutions are much simpler and not so secret after all. Carlos gives an interesting perspective in his article Amazon's Not So Secret Weapon. What was it that gave Amazon the edge? Probably out of the many things Amazon's management has done over the years, the different practices they have followed, Carlos mentions one. The one that helped set the thinking in the company. Start with the customer. Every problem you have to start solving from the customer's perspective. We start with what experience our customer wants. And once we have that, we discover the rest by reversing the typical process a bit. We don't start with technology. We don't start with graphics, visuals or mock-ups. We start with a simple description, of what will really satisfy the client. Often it will be the case that we will run into difficulties in this approach. But that is fine. That's the way it should be. Because we don't go down the standard path. We do things differently, putting our customer at the centre. It doesn't matter if it's B2B or B2C e-commerce. Always put the customer at the centre. Just like we do at Monogo. As our mission statement says. Our employees and our business partners. This is what matters most.<br>

<p>Do you also get that way that you sometimes look at great companies and wonder what led them to where they are now? After all, they used to be on the scale of our business! We often look for that secret weapon in business. However, the solutions are much simpler and not so secret after all. Carlos gives an interesting perspective in his article Amazon's Not So Secret Weapon. What was it that gave Amazon the edge? Probably out of the many things Amazon's management has done over the years, the different practices they have followed, Carlos mentions one. The one that helped set the thinking in the company. Start with the customer. Every problem you have to start solving from the customer's perspective. We start with what experience our customer wants. And once we have that, we discover the rest by reversing the typical process a bit. We don't start with technology. We don't start with graphics, visuals or mock-ups. We start with a simple description, of what will really satisfy the client. Often it will be the case that we will run into difficulties in this approach. But that is fine. That's the way it should be. Because we don't go down the standard path. We do things differently, putting our customer at the centre. It doesn't matter if it's B2B or B2C e-commerce. Always put the customer at the centre. Just like we do at Monogo. As our mission statement says. Our employees and our business partners. This is what matters most.<br></p>

Read more: <a href="https://itnext.io/amazons-not-so-secret-weapon-54a089536dfb" target="_blank" rel="noreferrer noopener nofollow">Amazon’s Not So Secret Weapon</a>

<p>Read more: <a href="https://itnext.io/amazons-not-so-secret-weapon-54a089536dfb" target="_blank" rel="noreferrer noopener nofollow">Amazon’s Not So Secret Weapon</a></p>

3. The Three Weekly Meetings That Will Help You Lead Your Team Like a Rock Star

<h2>3. The Three Weekly Meetings That Will Help You Lead Your Team Like a Rock Star</h2>

Do you know how much your team meetings cost? I assume you do. And if you don't, we can no longer sweep this topic under the carpet. Conducting meetings productively and keeping them to a minimum is almost an art these days. We need to work on this so that we all, and our teams above all, have time to work. But, in addition to the constraints, it is also worth ensuring that the working environment in our teams is hygienic. A cohesive team that has the right attitude to work and is motivated is a productive team that delivers. And that's what it's all about. What, then, can be done to make a team cohesive. In her article, Rebecca cites 3 meetings that she introduced to her team. To make everyone work better, and to reinforce a culture of continuous team improvement, sharing feedback, giving feedback

<p>Do you know how much your team meetings cost? I assume you do. And if you don't, we can no longer sweep this topic under the carpet. Conducting meetings productively and keeping them to a minimum is almost an art these days. We need to work on this so that we all, and our teams above all, have time to work. But, in addition to the constraints, it is also worth ensuring that the working environment in our teams is hygienic. A cohesive team that has the right attitude to work and is motivated is a productive team that delivers. And that's what it's all about. What, then, can be done to make a team cohesive. In her article, Rebecca cites 3 meetings that she introduced to her team. To make everyone work better, and to reinforce a culture of continuous team improvement, sharing feedback, giving feedback</p>

Learn more about: <a href="https://medium.com/leadup/the-three-weekly-meetings-that-will-help-you-lead-your-team-like-a-rock-star-7279ad284b68" target="_blank" rel="noreferrer noopener nofollow">The Three Weekly Meetings That Will Help You Lead Your Team Like a Rock Star</a>

<p>Learn more about: <a href="https://medium.com/leadup/the-three-weekly-meetings-that-will-help-you-lead-your-team-like-a-rock-star-7279ad284b68" target="_blank" rel="noreferrer noopener nofollow">The Three Weekly Meetings That Will Help You Lead Your Team Like a Rock Star</a></p>

<br>If you found the news review valuable I encourage you to share the material on your social networks. To make sure you don't miss any news, sign up for our newsletter.&nbsp; Every Monday I will send you an email with the latest review of industry news along with my original commentary.&nbsp;

<p><br>If you found the news review valuable I encourage you to share the material on your social networks. To make sure you don't miss any news, sign up for our newsletter.&nbsp; Every Monday I will send you an email with the latest review of industry news along with my original commentary.&nbsp;</p>

<p>To be read on Monday, promptly at 6:00!</p>

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<p class="text-justify">This week, let's talk about the success of LOT Polish Airlines, which increased digital conversion by 80% thanks to Adobe Experience Cloud. Let's also talk about Amazon's approach to business, which was one of the factors behind its success. And finally, let's make sure our teams are delivering and in tune. Because, after all, that's what it's all about!</p>

More than 80% growth with Adobe Experience Cloud

Monogo E-commerce News – LOT Polish Airlines won Experience Maker of the Year Award , #35