In e-commerce it is difficult or even impossible to talk to the customer. Certainly not before a purchase. How then do you approach trying to manage purchasing decisions? It turns out that with Choice Architecture it is possible, up to a point. With ethics, of course. One tool to achieve better conversions and to take stronger care of customers' purchasing preferences is personalisation. How do you put such personalisation into practice, for example using Adobe Experience Cloud and Magento? It is best to have a partner who can help you find your way around this topic. In addition to this, today we are talking about popular payment methods and advertising. That is to say, we build the funnel, we walk with the customer along the purchase path, ending with a transaction. Check and mate. That's what it's all about!