Twenty years ago in Poland, the world of online stores was relatively straightforward. As long as the customer received the product they ordered (and not a packaged brick), they were generally satisfied.
However, today's customers are much more demanding. In addition to offering honest and high-quality products or services, businesses also need to prioritize customer comfort and experience. To fully understand customer expectations, it's best to conduct quantitative or qualitative research.
But what if you can't conduct research for some reason? Or what if the research results don't provide clear answers? In this article, I will outline what you should pay attention to if your online store's conversion rate is unsatisfactory.