How to design interfaces for m-commerce?
Analyzing data from the e-commerce market and traffic in our clients' stores, we observe a significantly higher number of users accessing our clients' stores using smartphones than through computers or tablets, particularly in some industries (e.g. Fashion/FMCG).
This is a well-known fact, leading to concepts such as 'mobile first' design, where UX specialists should focus on creating the perfect user path for mobile devices first. However, is this the case? Is the market really full of perfectly polished mobile sites?
What actions and design trends increase conversions in m-commerce? I will answer these questions in the following article.