6 o’clock e- commerce news - Beauty Brand Helps Consumers Find What They Need, Then Automate Replenishment, #27
As every Monday in our series the 6 o'clock e-commerce news by Monogo we publish the review of the latest news from the world of e-commerce. Here it is everything you need to know to run your online business more effectively. Grow your online business and respond to current trends with us. Enjoy reading!
1. Beauty Brand Helps Consumers Find What They Need, Then Automate Replenishment
We have previously talked about personalisation as part of our e-commerce news series and we're revisiting this topic again with another example of how great this approach works. Today's article basically focuses both on personalisation and subscription models. Adding personalization delivered inspiring e-commerce growth for Furtuna Skin, 9% conversions, an increase in customers of over 100% and a doubling of subscriptions. It was also smart to offer new customers samples that allowed them to test the product before the customer bought it. At Monogo, we've implemented similar personalizational strategies several times, contact us to find out more. We also encourage you to read the Customer Experience articles, because just as in the case of Futura Skin, improving User Experience had an impact on increasing sales.
2. How an Industrial Products Distributor Appeals to Digital-First Customers
Typically in B2B, the platforms are built tailored to customers who have worked with you for many years. And that's fine, but that customer may have different expectations compared to a new customer who hasn't worked with you before. And that digital-first customer may have different expectations. The example of IBT Industrial shows that recognising this became crucial for success. Thanks to personalisation in b2b e-commerce and meeting the needs of the digital-first customer, online sales are growing faster than other sales channels. In the article you will find details of what has influenced IBT Industrial's success. And if you want to find out how you can add personalisation in your e-commerce with a new search engine give us a call or contact us. We will be happy to help!
3. Keyword Difficulty in SEO Guide: Everything You Need to Know
We design our shops with a focus on attracting a high volume of visitors and driving sales. The success of these sales is measured by the conversion rate, which represents the number of visits that result in conversions. We have a clear understanding of conversions as we track planned orders. However, attracting visits is the challenge we face in acquiring potential customers. This can be achieved through paid traffic and search engine optimization (SEO). When a customer enters a keyword or keywords into a search engine, our website appears, and they are directed to our shop through a link. As you can see, the customer plays a crucial role in this process by choosing keywords that reflect their search intent. Predicting these keywords requires analytical work, and tools like Ahrefs can help navigate the wealth of ideas and understand what potential customers are searching for. In the article below, we break down the topic of keywords and their difficulty, providing essential knowledge for effective business planning and content publication.
Read more about: Keyword Difficulty in SEO Guide: Everything You Need to Know
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To be read on Monday, punctually at 6 a.m.!