Magento2 advantages and disadvantages of the platform
Choosing the right e-commerce platform is crucial to the success of any online business. Among the many options available on the market, Magento remains one of the most popular and frequently chosen platforms, as the world's leading online store system. As the author of this article, I know that you are interested in a store on the Magento 2 platform and need a company to help you create and maintain it, or maybe you already have a Magento store, but need an expansion. In that case, you are in the right place at the right time. In this article, I will discuss the advantages and disadvantages of Magento 2 and answer the question for whom it will be the best e-commerce platform. Let's get started!
Is Magento the right choice for my business?
The question of whether Magento2 is the right choice for your business depends on many factors, such as your specific requirements, goals, budget and resources. Magento is an e-commerce platform that is very powerful and flexible. With its numerous features and capabilities, it is ideal for professional use - this includes multi-channel and omnichannel stores - and represents the industry standard for extensive B2B and B2C e-commerce projects. Companies that look to Magento must be determined to invest in future-oriented technology and thus ensure sustainable growth.
If your business has a wide range of products and needs a lot of features, such as large discounts, customization options and personalized customer accounts, Magento may be a good choice for you. However, Magento also requires technical expertise to use it effectively. If you don't have a developer on your team who is familiar with Magento, you may have to hire outside developers to develop and maintain your site, or leave it to a certified Magento partner like Monogo.
For whom magento is not the ideal solution?
Magento is not an ideal choice for those who are new to e-commerce and want to see if it is a cost-effective option. Magento is a very powerful system that offers many features and functions. However, smaller businesses may find it overwhelming and may prefer a simpler system that offers less features. Magento can be a good investment if you have the budget, however, if it is limited, covering Magento development and maintenance costs can be difficult. Remember to carefully evaluate your specific needs and resources before choosing a platform.
Why should you choose Magento2?
As the world's leading online store system, Magento 2 is among the top three most popular e-commerce platforms worldwide. Magento was developed specifically for online stores and therefore can be easily scaled as the requirements of the store increase.
The modularity of the system allows users and developers to expand the system as needed, making the platform suitable for businesses of all sizes. In this way, your business takes advantage of almost unlimited growth opportunities that grow and expand with your sales success.
The large selection of Magento extensions ensures that you can quickly expand and take advantage of a wide range of features. And if you don't have one yet, we, as your business partner, will develop tailor-made extensions for your business. Leave your contact and talk to our expert about solutions for your store. Magento also offers powerful analytics tools so that your store administrator can keep an eye on important key data, such as conversion rates, number of visitors and sales figures. Generalizing, Magento is a wide range of features that make it a powerful e-commerce system.
Magento production implementation - how long does it take?
The time it takes to develop a Magento store depends on various factors, such as the scope of the project, the client's specific requirements. Typically, the development of a simple Magento store, which contains only a few products and uses a standard theme, can be completed within a few weeks. However, a more complex project that requires several thousand products, individual features or special integration can take several months. The required time, therefore, depends on the size and complexity of the project, as well as any pre-set deadlines. Leave your contact and talk to our expert about solutions for your store. Leave your contact and schedule a free call to find out how long it will take to implement Magento in your store?
Advantages of Magento2 system
- Scalability - thanks to its architecture and modularity, you can develop and adapt Magento continuously to your needs, therefore, in the Magento dictionary there is no statement "can't",
- Flexibility - Magento2 through several thousand available modules can be quickly adapted to your needs,
- Open Source and Commerce version - thanks to open source, we have freely available source code, developed by a huge community, and thanks to the Commerce feature, we are assured of the stability of the product on the market,
- Security - continuous monitoring and patching of security vulnerabilities, which in an e-commerce business with customers' personal data, this is very important,
- SEO - a perfectly customized platform for search engines,
- Multi-store - the system allows you to manage multiple online stores from a single dashboard; a great solution for companies that run different brands or stores in different regions,
- Analytics - the solution itself already has a well-developed analytics tool in it,
- Intuitive panel - an uncluttered intuitive administration panel for store management,
- Support for international trade - the platform offers advanced tools for international trade, including support for multiple currencies, languages, tax rates and shipping regions,
- Integrations - Adobe Commerce or Magento can be seamlessly integrated with other Adobe products such as Adobe Experience Manager and Adobe Analytics for a consistent customer experience
Disadvantages of Magento2 system
- Hosting - the system requires significant server resources; a high-performance hosting environment is required to ensure smooth operation, which can lead to higher server costs,
- Certified team - Magento requires a high level of technical expertise; extensive programming knowledge is needed to create and implement custom themes, extensions and functionalities, so when choosing a development partner, it's worth making sure the development team has current programming certifications which are issued for a limited time by Adobe(Magento's owner) for passing an exam. Having a certified team, we are sure that we are paying money for quality, and our business is technically secured,
- Costs - Magento2 has an open source version, which is free to use, however, building and maintaining a Magento store may incur additional costs; this includes expenses related to development, third-party extensions, integrations and ongoing maintenance.
Adobe Commerce is it worth it?
When using Magento in the paid version, you can count on extensive support from Adobe. For example, you get 24/7 technical support, access to various diagnostic tools, your own account manager and support from the e-commerce consulting team.
Additional features available in the Commerce version:
- Gift cards - you can reach new customers with this, and encourage them to make purchases,
- Loyalty points - you can give visitors points for certain actions in the online store; these points can be exchanged for a discount on their next order,
- Store credits - after receiving a return, store credits can be given to the customer so that they can make a new purchase without having to pay again,
- RMA (Returns Options) - with this tool you can handle returns more efficiently; credit and refund via store credits or orders,
In my opinion, the main and most important advantage of Adobe Commerce - the facility of the B2B platform:
- Recurring orders - offering customized order lists makes it easier (and faster) to place recurring orders,
- Bulk orders - based on item numbers and quantities, large orders can be placed without having to browse through all product pages,
- Limited access to product catalogues - you can include and exclude products and categories for each customer group. In this way, you can show the customer an assortment sorted specifically for them,
- Expanded customer groups (segmentation) - you can create customer attributes yourself and add them to your customer cards. You can then more easily and accurately segment customers and give promotions to a specific group of customers.
Summary
In this article, I have presented the pros and cons of: Magento2 and Adobe Commerce. Whether Magento is the right choice for your business depends on many factors, but it's worth remembering that Magento is an extremely powerful and flexible platform. It should be noted that creating a Magento store involves not only the actual programming, but also planning, design, integration with a payment gateway, configuration of shipping options and more. Therefore, it's always a good idea to think through the goals and needs of the business.
Based on the experience of Magneto implementations around the world, our team of certified specialists will recommend the right solutions and answer all your questions. With us as an Adobe partner, you'll find the technical expertise to implement Magento2 online stores. Our experienced UX team will make sure your customers have a pleasant and intuitive shopping path to increase conversions in your business, and our QA team will make sure your customers have a safe and technically error-free shopping experience.
I hope I've helped you find answers to your questions. If you need more information, feel free to contact me.