Ecommerce, or online buying and selling, is at an all-time high and still growing. At the beginning of this year, Insider Intelligence reported that US ecommerce sales were expected to cross $1 trillion for the first time in 2022. There is no doubt about it: ecommerce is big business.
When you are starting or scaling an ecommerce business, there are numerous different things you will need to consider and juggle. As well as choosing the best products to sell and setting prices, you will also need to do market research, understand your competition, make branding decisions, and market your business. One vital decision you’ll need to make early on is this: which ecommerce platform should I use?