Why do the largest e-commerce sites choose Magento? Monogo E-commerce News, #60
Stability
Magento is not a new product on the market. The first release appeared on the market almost 16 years ago, on 31 March 2008 to be exact. Since then, Magento has gone through several evolutions. First in version one, then in version two. Receiving a refresh of the architecture, adding modules for B2B sales, and finally a solid package of integrations with the rest of the Adobe Experience Cloud products, right down to the artificial intelligence (AI) elements available.
Not every e-commerce engine can boast such a history. Nor does everyone have such a wide reach. It is the 3rd most popular platform for online commerce. As many as 20% of the largest shops in the US use Magento. The impressive statistics are reflected in the stability. None of the biggest players, would allow themselves to use something that is unpredictable.
This long history and huge reach, has given Adobe Commerce a great opportunity for a solid battle test. Of course, like any software Magento also has its bugs, but these are gradually being fixed, whether by the developer or the huge community. Looking at the repository on GitHub, you can see that the latest updates were introduced literally days ago.
Potential and possibilities
The e-commerce engine can be expected to have a product catalogue, CRM and shopping cart and order modules. It allows payments and some basic communication with the customer. Virtually every platform offers these capabilities.
In the case of Magento, each of these modules enables something more. The product catalogue allows you to create variants, so-called configurable products, bundles, virtual products and more. You can run a shop in multiple languages and multiple countries. And even different shops on the same engine. Millions of products? No problem, Adobe Commerce can handle it.
The same for customers, they can be shared between all the shops on the platform, or assigned to the domain where they registered.
The interesting situation, however, is in the case of the shopping cart and orders. Here, it is difficult to go above the standard, but Magento manages to do this as well. The engine of promotions and opportunities to encourage the customer to place an order is downright overwhelming. The flexibility to configure discounts on the shopping cart and catalogue is built in and available for any version of Magento. With Adobe Commerce, the version with a paid licence, you get additional capabilities.
For this, we have extensions, so-called plug-ins, available. Where Adobe does not have integration or functionality covered, the community comes to the rescue. There are plenty of companies that build and sell extensions. For tens or hundreds of dollars, you can buy the missing modules. Thus saving on the implementation project.
Scalability
The short and concise answer to the question of Magento's scalability is: yes, Magento is scalable. However, in sales-stage conversations, we try to explore more strongly what challenges, or what potential scalability challenges, need to be addressed.
Is it about:
- Serving a large number of customers?
- Opportunities to go into other countries with an offer?
- The ability to sell multiple brands or branding on different domains?
- Adding new features?
- Large increases in the number of products on offer?
We have addressed each of these challenges at Monogo. But each also requires a different approach. From our experience, I can say, it is best to know about strategic plans during the implementation itself. This allows us to select the right architecture for the final solution.
Our culture is geared towards quick results on the one hand, and security and the ability to scale at a pace that suits our business growth on the other. Knowledge and experience are the basis for balancing and building the bridge between what is now and what will be in the future.
Here it would be appropriate to say, feel free to contact me. And indeed it is, you are cordially invited to contact me. However, if you don't yet feel that this is the moment, I encourage you to browse through the other content we have on our website. Almost everything can be found there.