We bring value by using the best, the most reliable technologies available on the eCommerce market. Our team makes sure that our clients have the ability to achieve their business goals in a way that is safe, predictable and at the highest level.
We have been operating since 2011, and our team consists of 80 people whose competences and knowledge are certified. Our goal is to always achieve the goal, and our know-how is the selection, implementation and development of the best and the most reliable eCommerce technologies. The success in Europe, Asia and North America, along with our experience in numerous industries and in various business models have established our position in the eCommerce world. However, as we believe that the only constant is change, we remain one step ahead at all times, following global trends in the online sales market.

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Monogo

Lublin (HQ)

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Warsaw

Parkland, 7527 NW 61st Ter, Florida USA

Florida, USA

Parkland, 7527 NW 61st Ter, Florida Usa

<a href="tel:+48531338668">+48 531 338 668</a> <a href="mailto:hello@monogo.pl">hello@monogo.pl</a>

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Although we are a company that mainly deals with software and customer experience, we sometimes like to look into the areas of marketing as well. And this is because extensive knowledge in e-commerce is needed to work effectively with our business partners. In today's Monogo e-commerce news, we touch on the areas of strategy, <a href="https://monogo.pl/en/user-experience-customer-experience-and-design" target="_blank" rel="noreferrer noopener">customer experience</a> and marketing. Enjoy your reading!

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Although we are a company that mainly deals with software and customer experience, we sometimes like to look into the areas of marketing as well. And this is because extensive knowledge in e-commerce is needed to work effectively with our business partners. In today's Monogo e-commerce news, we touch on the areas of strategy, <a href="https://monogo.pl/en/user-experience-customer-experience-and-design" target="_blank" rel="noreferrer noopener">customer experience</a> and marketing. Enjoy your reading!

1. An Email Welcome Page Drives More Sales

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<h2>1. An Email Welcome Page Drives More Sales</h2>

A simple thing like giving a discount to a customer for signing up to a newsletter, can be done, as it turns out, in many different ways. You can give the customer that discount upon signing up. That's it. But you can also, direct him to a subpage where you describe exactly how to use the discount. And in doing so, ask him what product groups the customer is most interested in. And after that, immediately give him or her, the option to proceed to purchase. In this example, the point is that it illustrates how differently a customer's path can be structured, and their experience. If there are no road blocks, the customers will feel they are understood. If there are no dead ends, from which he or she will have to return on his own, the enjoyment of the e-commerce will be much better. It is sometimes difficult to comprehend, how much of a difference, a good look after small and seemingly insignificant areas in e-commerce can make to conversions.

A simple thing like giving a discount to a customer for signing up to a newsletter, can be done, as it turns out, in many different ways. You can give the customer that discount upon signing up. That's it. But you can also, direct him to a subpage where you describe exactly how to use the discount. And in doing so, ask him what product groups the customer is most interested in. And after that, immediately give him or her, the option to proceed to purchase. In this example, the point is that it illustrates how differently a customer's path can be structured, and their experience. If there are no road blocks, the customers will feel they are understood. If there are no dead ends, from which he or she will have to return on his own, the enjoyment of the e-commerce will be much better. It is sometimes difficult to comprehend, how much of a difference, a good look after small and seemingly insignificant areas in e-commerce can make to conversions.

Read more: <a href="https://www.practicalecommerce.com/an-email-welcome-page-drives-more-sales" target="_blank" rel="noreferrer noopener nofollow">An Email Welcome Page Drives More Sales</a>

Read more: <a href="https://www.practicalecommerce.com/an-email-welcome-page-drives-more-sales" target="_blank" rel="noreferrer noopener nofollow">An Email Welcome Page Drives More Sales</a>

2. How Can You Implement a Video Marketing Strategy for Your Store?

<h2>2. How Can You Implement a Video Marketing Strategy for Your Store?</h2>

Exactly one year ago, at Monogo we decided that we would start implementing a content strategy. At its core, it was intended to increase the visibility of our brand, increase visits to our website and attract potential employees. For a year we worked hard and learned how to publish. How it all works. Looking at the results, we have seen all the increase in all of our KPIs, meeting our targets. For new visits, we see increase of &gt;3000%. That's above our expectations. Now comes the time for new challenges and expanding our marketing strategy, with new areas and changes in some directions. A natural evolution in business. In e-commerce, it is important to attract new customers who start shopping. By having and implementing a marketing strategy, targets in these areas are realistically achievable. One particular example is video. Every social media platform allows the publication of short or long format movies. And these are eagerly consumed by users. Is it difficult? Probably yes. And expensive too! But anything that is difficult and expensive but still pays off makes sense. This is the case with video marketing strategies.

Exactly one year ago, at Monogo we decided that we would start implementing a content strategy. At its core, it was intended to increase the visibility of our brand, increase visits to our website and attract potential employees. For a year we worked hard and learned how to publish. How it all works. Looking at the results, we have seen all the increase in all of our KPIs, meeting our targets. For new visits, we see increase of &gt;3000%. That's above our expectations. Now comes the time for new challenges and expanding our marketing strategy, with new areas and changes in some directions. A natural evolution in business. In e-commerce, it is important to attract new customers who start shopping. By having and implementing a marketing strategy, targets in these areas are realistically achievable. One particular example is video. Every social media platform allows the publication of short or long format movies. And these are eagerly consumed by users. Is it difficult? Probably yes. And expensive too! But anything that is difficult and expensive but still pays off makes sense. This is the case with video marketing strategies.

Learn more: <a href="https://www.ecommerce-nation.com/video-marketing-strategy/" target="_blank" rel="noreferrer noopener nofollow">How Can You Implement a Video Marketing Strategy for Your Store?</a>

Learn more: <a href="https://www.ecommerce-nation.com/video-marketing-strategy/" target="_blank" rel="noreferrer noopener nofollow">How Can You Implement a Video Marketing Strategy for Your Store?</a>

Influencer is basically anyone with a social medaia profile and a slew of fans/followers. In unspecified numbers, as there are those who have hundreds of thousands if not millions of followers, but there are also those who have thousands. It just appears that the smaller ones are becoming more and more popular. It is less expensive to collaborate with them, on the other hand, you can collaborate with more. This makes it easy to see who and what messages to customers work better. Thanks to platforms such as Mavely, setting up influencer collaborations becomes very easy. And fast. And now it's time, to promote your products from your online shop!

Influencer is basically anyone with a social medaia profile and a slew of fans/followers. In unspecified numbers, as there are those who have hundreds of thousands if not millions of followers, but there are also those who have thousands. It just appears that the smaller ones are becoming more and more popular. It is less expensive to collaborate with them, on the other hand, you can collaborate with more. This makes it easy to see who and what messages to customers work better. Thanks to platforms such as Mavely, setting up influencer collaborations becomes very easy. And fast. And now it's time, to promote your products from your online shop!

Learn more:<a href="https://www.digitalcommerce360.com/2023/07/07/who-can-be-an-influencer/" target="_blank" rel="noreferrer noopener nofollow"> Who Can Be an Influencer?</a>

Learn more:<a href="https://www.digitalcommerce360.com/2023/07/07/who-can-be-an-influencer/" target="_blank" rel="noreferrer noopener nofollow"> Who Can Be an Influencer?</a>

Which news story gave impetus to change or inspired a new initiative in your company? To make sure you don't miss any news, sign up for our newsletter.&nbsp; Every Monday we'll send you an email with the latest review of industry news along with moin author commentary.&nbsp;

Which news story gave impetus to change or inspired a new initiative in your company? To make sure you don't miss any news, sign up for our newsletter.&nbsp; Every Monday we'll send you an email with the latest review of industry news along with moin author commentary.&nbsp;

To be read on Monday, punctually at 6:00!&nbsp;

To be read on Monday, punctually at 6:00!&nbsp;

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Although we are a company that mainly deals with software and customer experience, we sometimes like to look into the areas of marketing as well. And this is because extensive knowledge in e-commerce is needed to work effectively with our business partners. 
In today's Monogo e-commerce news, we touch on the areas of strategy, customer experience and marketing. 
Enjoy your reading!

Monogo E-commerce News – Welcome Pages Drive More Sales, #32