A long time ago... or not at all. A few years ago, mobile apps seemed to be only the calling card of huge companies and corporations with international reach. However, over the years this trend has changed. The huge number of new phones, tablets and, above all, users with access to the Internet from anywhere in the world has allowed mobile applications to grow gigantically. Thousands of apps that can be downloaded at any time, make our lives easier and help companies achieve their goals. Brands have come to realize the strategic importance of having a strong mobile presence.