When I'm involved in projects that aim to 'replace' an old e-commerce platform with a new one, I often hear the phrase: "It's best to design everything from scratch. Although often sites built several years ago, indeed require a new approach to the user this... how can you be sure that this 'new' will not be a beautifully packaged bag of old problems?
What if we don't have enough budget for research such as in-depth interviews, focus group meetings, or the traffic on the site isn't enough for meaningful A/B testing? Should we completely destroy the old platform and start with a clean slate? Definitely not. We should start with a usability audit. But why? Let me explain why a ux audit is so important.