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We bring value by using the best, the most reliable technologies available on the eCommerce market. Our team makes sure that our clients have the ability to achieve their business goals in a way that is safe, predictable and at the highest level.
We have been operating since 2011, and our team consists of 80 people whose competences and knowledge are certified. Our goal is to always achieve the goal, and our know-how is the selection, implementation and development of the best and the most reliable eCommerce technologies. The success in Europe, Asia and North America, along with our experience in numerous industries and in various business models have established our position in the eCommerce world. However, as we believe that the only constant is change, we remain one step ahead at all times, following global trends in the online sales market.

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Monogo

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Aleje Jerozolimskie 181, 4th floor Poland

Warsaw

Parkland, 7527 NW 61st Ter, Florida USA

Florida, USA

Parkland, 7527 NW 61st Ter, Florida Usa

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An e-commerce audit is like a car inspection, performed regularly it keeps all performance parameters in good shape. The frequency of auditing depends on the individual preferences of your business. Depending on the indicator, a good practice is to review every three to 12 months. Let's talk about audits today.

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An e-commerce audit is like a car inspection, performed regularly it keeps all performance parameters in good shape. The frequency of auditing depends on the individual preferences of your business. Depending on the indicator, a good practice is to review every three to 12 months. Let's talk about audits today.

What is an e-commerce audit and why is it so important?

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<h2>What is an e-commerce audit and why is it so important?</h2>

Right at the outset, I'll demur that today we won't be looking at a source code audit. Such an audit should be carried out at least once, but only if there are established quality rules. If there are none, then post-factum compliance with standards should not be required.

Right at the outset, I'll demur that today we won't be looking at a source code audit. Such an audit should be carried out at least once, but only if there are established quality rules. If there are none, then post-factum compliance with standards should not be required.

An e-commerce audit can be multidimensional:

An e-commerce audit can be multidimensional:

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<ol><li>SEO audit</li><li>performance audit</li><li>accessibility audit</li><li>UX audit Each of these areas is important, as they each contribute a little to the performance of the shop and its effectiveness in selling.</li></ol>

The SEO audit examines the compliance of a website's structure with the guidelines of search engines such as Google. In Google's knowledge base, you can find documentation (https://developers.google.com/search/docs/fundamentals/seo-starter-guide) that explains which areas of SEO and site structure you need to look into in order to be ranked well.

The SEO audit examines the compliance of a website's structure with the guidelines of search engines such as Google. In Google's knowledge base, you can find documentation (https://developers.google.com/search/docs/fundamentals/seo-starter-guide) that explains which areas of SEO and site structure you need to look into in order to be ranked well.

SEO is not just about ranking in search results. It is also about the display quality of your shop and listing in other search engine services. Issues such as content structure, links, rich snippets, href lang and more. This audit is usually carried out by SEO agencies. It is not only an SEO agency that can examine an online shop's compliance. Companies specialising in implementation can also carry out such an audit.

SEO is not just about ranking in search results. It is also about the display quality of your shop and listing in other search engine services. Issues such as content structure, links, rich snippets, href lang and more. This audit is usually carried out by SEO agencies. It is not only an SEO agency that can examine an online shop's compliance. Companies specialising in implementation can also carry out such an audit.

Core Web Vitals, or CVW for short, seeks to parameterise the customer experience in terms of the speed of the online shop. Customers expect to see the product card, category and homepage as quickly as possible.

Core Web Vitals, or CVW for short, seeks to parameterise the customer experience in terms of the speed of the online shop. Customers expect to see the product card, category and homepage as quickly as possible.

The time we wait for pages to appear has a direct impact on the rejection rate. Page loading of more than 3s significantly affects customer satisfaction and, as a result, the decision to leave the site in favour of competitors.

The time we wait for pages to appear has a direct impact on the rejection rate. Page loading of more than 3s significantly affects customer satisfaction and, as a result, the decision to leave the site in favour of competitors.

This is why it is so important not to rest on one's laurels, but to continually and methodically screw up the performance results. Anyone can check the results at https://pagespeed.web.dev/. We always get two sets of information, those relating to mobile and desktop. As mobile currently accounts for the majority of traffic, it is presented first.

This is why it is so important not to rest on one's laurels, but to continually and methodically screw up the performance results. Anyone can check the results at https://pagespeed.web.dev/. We always get two sets of information, those relating to mobile and desktop. As mobile currently accounts for the majority of traffic, it is presented first.

Once the performance of the shop has been studied, its optimisation is handled by the technical team. The developers with space to work on performance will deliver a significant improvement for the end customer. Worse performance immediately after implementation is not a mistake. It is the natural course of things. Leaving it behind, on the other hand, is a mistake.

Once the performance of the shop has been studied, its optimisation is handled by the technical team. The developers with space to work on performance will deliver a significant improvement for the end customer. Worse performance immediately after implementation is not a mistake. It is the natural course of things. Leaving it behind, on the other hand, is a mistake.

Accessibility audit (Accessibility or WCAG)

<h3>Accessibility audit (Accessibility or WCAG)</h3>

Not everyone pays attention to accessibility. And that's a shame. Accessibility is not only a nod to people with disabilities and visual, motor and speech impairments. It is first and foremost a set of good practices, the implementation of which can also help you to navigate your shop website more efficiently.

Not everyone pays attention to accessibility. And that's a shame. Accessibility is not only a nod to people with disabilities and visual, motor and speech impairments. It is first and foremost a set of good practices, the implementation of which can also help you to navigate your shop website more efficiently.

Based on the available documentation of the WCAG standard and online tools that can examine compliance very quickly, even without the involvement of specialists, you will be able to assess how much work there is to be done in this area.

Based on the available documentation of the WCAG standard and online tools that can examine compliance very quickly, even without the involvement of specialists, you will be able to assess how much work there is to be done in this area.

A UX audit will give an answer to the question of whether there are elements in your shop that interfere with the natural way customers move around. If something is not in line with established trends, or is heavily distracting to the customer, this is a bad sign. A sign that could lead to a customer not buying.

A UX audit will give an answer to the question of whether there are elements in your shop that interfere with the natural way customers move around. If something is not in line with established trends, or is heavily distracting to the customer, this is a bad sign. A sign that could lead to a customer not buying.

For such an audit, it is best to hire a company that can design interfaces and examine the compatibility of the design with customer expectations. This is done through research on a test group.

For such an audit, it is best to hire a company that can design interfaces and examine the compatibility of the design with customer expectations. This is done through research on a test group.

The result of such an audit is usually a list of recommendations and highlighting elements of the online shop that is designed correctly. This way, it is not only clear what to improve, but also what has been well designed from the start.

The result of such an audit is usually a list of recommendations and highlighting elements of the online shop that is designed correctly. This way, it is not only clear what to improve, but also what has been well designed from the start.

An audit is not a bad thing. It is a natural thing in organisations that are serious about growth. It's not about knowing everything, it's about having an open mind enough to constantly improve.

An audit is not a bad thing. It is a natural thing in organisations that are serious about growth. It's not about knowing everything, it's about having an open mind enough to constantly improve.

By auditing different businesses and online shops, we are constantly learning something new and adding to our offering at Monogo. We work with different suppliers because we are aware that achieving high performance and sales targets leads to our success.

By auditing different businesses and online shops, we are constantly learning something new and adding to our offering at Monogo. We work with different suppliers because we are aware that achieving high performance and sales targets leads to our success.

Benefits of an e-commerce audit – how to improve your online shop’s performance