Product Page Conversion - Monogo e-commerce news #39
If you take a good look at how people buy online, you will notice certain patterns. Most people do a fairly deep search, they read reviews about a product, about a company. In addition, he wants to find out as much as possible about the very product he is about to buy. It is possible that they watch YouTube reviews, browse blogs, read product descriptions.
If your shop contains each of the points a typical customer goes through, the chances of buying from you increase substantially. For example, 65% of customers do not take a purchase action until they have read a review about a product. That's a sizable proportion of buyers. Some studies show conversion increases of up to 100% just after the shops surveyed started collecting and showing reviews.
Another way to increase conversions is to pay attention to detail in the area of product master information, or so-called master data. We are talking about the product description, the parameters, the pictures. But not just any photos. They must be of high quality. The same applies to the description and technical information. Customers need this. It is good practice to include arrangements with the product in the background. Not just flat renders. Stimulate the customer's imagination.
If you already have all these elements taken care of in your online shop, it's worth throwing in company and brand logos that validate you as a reliable seller. Whether it be statues of companies collecting post-order feedback on your business, or logos of payment methods or even the logistics companies themselves. It's worth adding them. Because working with recognisable brands, will always lend credibility to your brand, your e-commerce.
What more can you do?
In the Monogo e-commerce news cycle, we talk a lot about personalisation. I feel that we never talk about personalisation too much. Because well over 50% of those surveyed, want personalisation in their online shops. And companies are starting to understand this. You may come across elements of personalisation even in the search results of Google, Bing and others. It's an integral part of our digital lives. If you type 'Italian restaurant' into a search engine, the search engine will give you results from your local area. There is no need to enter the name of the locality.
Take a cue from the best, if you don't already have personalisation, just introduce segments in small steps, analyse your customers, discover their preferences and change your shop to suit them. Element by element, block by block, banner by banner. In its essence, it's not that difficult.
If you feel lost, email or call us, we'd be happy to talk through your challenges, in a free consultation.
Personalisation using AI
That artificial intelligence can work faster with large data sets is a fact. Used ethically and in the right way, it can certainly help you better understand your online shoppers.
But how can you start using it? The easiest way is to have tools that have AI built in. For example, Adobe Experience Cloud, Adobe Commerce (Magento) such solutions boast out-of-the-box. There is no need to buy additional licences.
A survey conducted in the UK market may be interesting in this area. 41% of respondents say AI will have a positive impact on the shopping experience. Only 41%. However, the same people say who say they don't feel all this AI, prefer shops and brands that give personalised e-commerce. 70% to be exact.
To conclude, I hope this week has been a productive one for you. I invite you to read the articles based on which I have prepared today's Monogo e-commerce news for you.