Content attracts customers in e-commerce, Monogo E-commerce News, #50
Acquiring traffic
The fuel of e-commerce is traffic, or in other words the influx of customers to your online shop. The most optimal source is, of course, traffic from search engines. Whether you pay or not, customers are still looking for something and end up in your shop.
The position of the phrases from which customers come directly correlates with the amount of traffic to your website. To rank high, you sometimes have to spend a huge budget. And further, there will be no guarantee that the coveted top ten will materialise. That's why it's worth considering a different approach.
Semrush, can show the "difficulty" of phrases. Targeting high difficulty, may not always make economic sense. Therefore, it is worth focusing on simpler phrases. Those that will achieve comparable results with less effort and budget. In other words, many sources recommend several simple phrases that give similar traffic overall, rather than one complex and difficult one from a competitive perspective.
With this approach, you will be able to see results on your shop more quickly. Of course, there is nothing stopping you from supporting organic traffic with paid campaigns. This is a solid plan for consistent e-commerce traffic.
Engaging content
Any content you publish can attract potential customers. You can expect that after a certain amount of time, more and more publications, will be warmly received by your customers. By reading well-crafted texts, you build trust in your brand.
This trust will grow with every interaction that gives value to the customer. After reading more articles, it may be time to visit your social network profiles. If the communication you are doing is consistent, there is a good chance that the customer will start following your profiles.
It all starts with one piece of content that hits the customer's needs well. No one expects you to immediately, know exactly what customers prefer. These preferences are discovered over time. A good analysis of customer traffic and behaviour, will bring answers about what buyers want.
Loyal readers
Of all the organic traffic generated by the content you publish, some will return and engage with subsequent posts, posts, etc. These are loyal readers whose needs you address very well with your publications. It is worth thinking about another form of reaching them. A newsletter could potentially be a first step.
Those who consciously give their consent to communicate with them, we can assume that they will not mind, putting your shop's offer in their emails. They won't mind surveys either. People like to be asked for their opinion.
This kind of dialogue, will work well as a source of potential content direction and an offer that satisfies shoppers.
The aim of all these efforts is to increase the number of loyal readers. The easier it is for them to make a purchase decision. And returning to your online shop.
Summary
The threshold for getting into cyclical content publishing, doesn't have to be too high for you. Nor do you have to have massive budgets at all to achieve tangible results. It all depends on determination and regularity. Research, opinion and practice, shows that it is worth it.
It is also worth analysing. It is impossible to discover the true preferences of customers without analysing, asking and listening. Ultimately, it is the market that dictates the directions for the business. Making decisions based on numbers, always pays off. Or to put it another way, verifying hunches, with BI (Business Intelligence), is good practice.