6 o'clock e-commerce news - weekly review of e-commerce industry news
E-commerce market is one of the fastest growing industries. New tools and technologies are emerging every day. Read our press release and keep up to date with the latest news. This week on 6 o'clock e-commerce news: Retailers are omnichanneling Data in marketing is your company's key currency Patchworks Enjoy your reading!
1. Retailers are omnichanneling
E-commerce globally scored 8.3% growth in 2022, but omnichannel, or the combination of desktop, experience and digital sales, grew by 9.5% (in the US). These numbers show that better growth rates are achieved by businesses that rely on omnichannel. How to get started? How to integrate an online store with traditional sales? Is my company ready for this change? With the topic of omnichannel, there are many questions that have no simple answers. However, a good business partner is able to help. Monogo has experience in creating and implementing omnichannel strategies. If you don't know how to get started write to us here: https://monogo.pl/en/contact. We will advise you on how to develop the potential of your company.
More on the topic: https://www.ekathimerini.com/economy/1207440/retailers-are-omnichanneling/
2. Data in marketing is the key currency of your business
Online business is not only an online store, but above all the analysis of a large amount of digital data that comes from many channels. From e-commerce, sales, marketing, Google Analytics and stationary stores. The combination of this information gives a very broad spectrum of knowledge, which, correctly read and used, increases the potential for sales in dialogue with consumers. It is interesting to note that according to Gartner, 76% of marketers use analytics, but more than 1/3 consider it the biggest professional challenge. It’s not a suprise, as it's not easy to find your way around such large collections of information. At Monogo, we put a lot of emphasis on data analytics and help companies with this aspect.
3. Patchworks
The tools that can be used for e-commerce are many. Starting from a store engine (like Magento / Adobe Commerce), to ERP systems, WMS, analytical and marketing tools, social networks, etc. Connecting all these building blocks together is a challenge for the IT department. However, platforms such as patchworks make this task easier by giving the ability to quickly connect different systems to each other. That is, we can easily connect Adobe Commerce (Magento) with Amazon, Ebay or Mirakel. The Polish equivalent is Baselinker. "Talking" with each other tools maximize efficiency in the company, so it is worth taking interest in this topic.
Read more in the article: https://ecommercenews.eu/patchworks-raises-4-4-million-euros/
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To be read next Monday!