6 o'clock <span class="spanBlock">e-commerce</span> news - weekly review of <span class="spanBlock">e-commerce</span> industry news
On our website you will find a lot of valuable information about the e-commerce industry. In the series 6 o'clock e-commerce news by Monogo, on every Monday. we publish the latest review of news from the world of e-commerce from the past week.
By reading our press release, you can be sure that you are up to date with the latest trends, events and changes that may affect your online retail business.
Such information will help you better understand your customers' needs and tailor your offerings to their expectations, especially if you are an entrepreneur.
In today's edition of 6 o'clock e-commerce news you will read about:
- Big Data in e-commerce
- A new trend in the industry - de-influencers.
- Polish Marketplace cuts commission by 50%
Enjoy Your reading!
1. Big Data in e-commerce
Based on what data you could personalize? What behaviors do customers exhibit in an online store? Where can you study shopping habits? These and many other questions are asked by every e-commerce manager. Where to get the answers from?
With help comes Big Data - a collection of a large amount of different information. Big Data is not so scary at all, at Monogo we know how to work with diverse data in large volumes. We will be happy to help you exploit the potential of this area in your company.
You can read more about Big Data here: https://www.money.pl/gospodarka/big-data-w-e-commerce-6877419351382848a.html
2. New trend in the industry: de-influencers?
Influencers are people with large social media reach who promote ideas, products, etc. on their channels. They reach a large audience - their followers. Brands are eager to take advantage of such an opportunity to reach potential customers. The new trend of de-influencers, is not yet a giant phenomenon, but it may gain importance in the coming years. De-influencers, instead of speaking in superlatives about a product, persuade people not to buy something. Or to buy less, introducing more sustainable shopping and thus reducing consumerism. What impact will this have on Polish e-commerce?
You can read about this new trend here: https://www.practicalecommerce.com/the-rise-of-de-influencers
3. Polish Marketplace cuts commission by 50%
Marketplace is an interesting way to reach customers with offers. ERLI.pl is cutting commission by 50% for new sellers. Is this how it wants to attract new customers? The company boasts that it has 5MM customers per month.
If, like us, you like to know what's going on in the industry and you like our 6 o'clock e-commerce news series, share this material on your social network, Facebook or LinkedIn. By doing so, we know that you find it valuable, it's a great motivation for us to keep working!
See you on Monday!