6 o’clock e- commerce news - Impact of artificial intelligence e-commerce nation, #28
6 o'clock e-commerce news - the only such industry overview of news from the world of e-commerce along with Monogo's original commentary. AI (Artificial intelligence) has been a hot topic lately in e-commerce business. You don't have to sympathize with the subject, but it is absolutely necessary for your business to know it. Are we facing an evolution or a revolution in this area? Prepare with us for all possible scenarios. Today's theme in 6 o'clock e-commerce news is artificial intelligence. Enjoy your reading.
1. The Current and Future Impact of Artificial Intelligence on Business
AI has been a very hot topic in recent months. Especially after the innovations introduced by ChatGPT and Microsoft. Basically every major corporation now refers to the artificial intelligence in one way or another. On the other hand, there is a lot of concerns about what the consequences will be for society, from the introduction and development of such tools. Should we be concerned? Should we stop the development of artificial intelligence? The answers to these questions will have to wait. However, it is worth considering whether AI in some areas can help the e-commerce business. If we start to see AI as a way to enhance the creativity of teams and increase productivity, then new opportunities for business are opening up. Content teams in the company can use AI to find inspiration for articles.We could also use tools based on AI models to find keywords (Keywords) for e-commerce products. The AI model can be successfully applied for media optimization.
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2. How AI Helps Manufacturers Upgrade Their Ecommerce Operations
Personalisation, customer service, increased efficiency in the delivery of quality content, better communication within the company. These are just some of the areas where artificial intelligence (AI) can help manufacturing companies or distributors, to improve the business efficiency of B2B online shops. I believe AI should be viewed through the prism of how it can help. While of course being cautious and keeping in mind the welfare of customers and the protection of their personal data. However, many areas in e-commerce are just waiting for AI support. A great example is Adobe Firefly and Adobe Sensei. Both products have integrated artificial intelligence models. Both products support and better bring out the human potential of teams. Does this mean that they can replace human labour? Absolutely not! Do they increase productivity? Absolutely yes. Teams using AI-supported tools can work faster, delivering value to customers more efficiently. Just like our media optimisation service. It will make your e-commerce media better suited to the different devices on which customers browse the shop. Individual pages will load faster, making the customer experience better, resulting in higher search engine rankings for your shop. Does this replace human work ? No, but it certainly improves the results.
Read more about: How AI Helps Manufacturers Upgrade Their Ecommerce Operations
3. Fashion brand Forever 21 is deploying a new customer data platform
Each of us has our own preferences. Be it colours, shapes, current interests or shopping needs. We know that there is no one-size-fits-all solution to suit every customer's taste. That is why more and more companies are turning to tools that allow them to personalize shop elements to individual customer preferences. Whether it be changing banners to show the products or categories searched for, or hints of related products, which correspond in colour to what the customer is browsing in our online shop. Every, even minor personalisation, will have an impact on your e-commerce conversion. However, in order to apply personalisation effectively, you need to collect relevant data on each customer visiting your shop. And for this you need the CDP platform. Want to find out more? Give us a call, we're happy to help .
Read more about: Fashion brand Forever 21 is deploying a new customer data platform
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