6 o’clock e-commerce news - how to build a strategic SEO process, #29
If you run your online business you need to follow current trends and news from the e-commerce world. Each week we gather for you a compilation of three stories worth your attention in our review of industry news, along with our original commentary. Enjoy reading the 29th edition of 6 o'clock e-commerce news.
1. How to build a strategic SEO process
Why are you not getting enough search traffic? Answers to that question may vary. That's not the best answer isn't it? However one of the factors might be bad design of SEO strategy. In the following short article, you will find the most important points when it comes to SEO strategy. Where to put the focus? What good strategy should I include? What are the typical mistakes of SEO strategy? And, how to put together the strategy for SEO. To get the most out of search traffic, you need to understand the basics and concept of the search engine algorithms. It's easier than you might think, it's a matter of how determined you are to really succeed with your SEO budget.
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2. Germany: The European E-Commerce Giant
Germany is a very large e-commerce market. Over the last twelve years, between 2010 and 2022, B2C e-commerce turnover in Germany has increased by more than four times. All indications are that this upward trend will continue. In addition, the rate of online shopping at least once a week in Germany is above average at 42%. 42% of German consumers buy online at least once a week. That's huge! All these figures show that the German market is very mature when it comes to online sales. However, as in any situation, it is important to know the shopping habits before expanding. And if we talk about deliveries, Germans prefer home delivery. 53% of consumers prefer this form of delivery. A high number, 9% of people, want delivery faster and are willing to pay for it. Is it worth planning to expand into the German market?
Read more about: Germany: The European E-Commerce Giant
3. Amazon Launches Flexible Financing in the UK
Amazon is not stopping with the introduction of new services and facilities for its customers. From now on, businesses selling in the UK on Amazon's platform can apply for funding for their business, with minimal paperwork. The requirement is a 3 month sales history on the platform. Sooner or later such services will also appear in other countries, especially where Amazon has a strong presence (e.g. Germany). Amazon's attractiveness for sellers, is undeniable. It is easy to offer your products on different markets. In addition, Amazon provides the possibility to use a very large number of tools that allow you to better understand the customer, better reach them and, above all, present your offer. However, it is possible to get lost in this jungle of information. That is why it is worth having a partner who can help you find your way through it all and allow you to focus on your business, while slowly building up your internal competence to handle this and other marketplaces.
Read more about: Amazon Launches Flexible Financing in the UK
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