6 o’clock e- commerce news - 5 content marketing ideas for June #24
We have written many times about how fast the ecommerce market is growing. It is estimated that in just 5 years the market could double, which provides a huge opportunity for new businesses that want to start selling in online channels. It is worth following the latest trends and reacting dynamically to the upcoming changes. 6 o'clock is the only such industry news review with Monogo's own commentary. We follow the trends. We comment. We react. Read the most interesting news of the past week.
1. 5 content marketing ideas for June
June is closer and closer, inspiration for campaigns and new content for June comes in an article from Practical Ecommerce. Strawberry moon, father's day, holiday planning - these are just some of the ideas you can use in your e-commerce. Enjoy the read!
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2. Shopify Sells Its Logistic Business and Lays Off 20% of the Staff
Through the pandemic, ecommerce growth was really high. Vendors, agencies and platform providers like Shopify, were really bold with hires, acquisitions and business decisions. Now they are facing consequences, which are the result of slow down in overall e-commerce growth. The result is that we see a massive layoffs. Shopify on the other hand, and besides layoffs, needs to sell it's logistic business. 2 of them. Sometimes, during the prosperity, more careful decisions would save jobs.
3. Overview of Google Crawlers and Fetchers
The Google bot, and in practice bots from other search engines, are often guided by the robots.txt file, which areas of the shop they should avoid and which they should focus on. Through this file, you can also send an instruction to the BOT not to index the page. Or you can even block it in the server settings. We recommend making technical changes so that a new BOT from Google is not blocked by mistake. URL testing tools and testing items will use Google-InspectionTool from now on.
Learn more about: Overview of Google Crawlers and Fetchers