5 content marketing ideas for November, Monogo E-commerce News, 44
The end of the year is fast approaching. There is literally 2.5 months left until the end of the year. But this time is all about intense preparations for the sales peaks we score every year in our online shops. However, November is not just about Black Friday. There are several other occasions that we can use to encourage customers to buy. Today I'm offering some interesting inspiration for content marketing. there is still time to prepare your content, and with the CMS builder.io you'll certainly have time to publish in time.
1. November is Vegan Month
There are more than 70 million vegans in the world. Many of them live alongside us, and November is Vegan Month. It is worth considering which products sold in your online shop can be used to reach this target group. Or who on your team is vegan. This could be a good opportunity to promote your business and people.
2. Movember - don't shave in November
Movember is a global campaign to raise awareness about men's health. In particular cancer. It is an important initiative that your e-commerce can be part of. By donating a portion of your November profits to men's cancer prevention and treatment, you are not only attracting the attention of shoppers. In doing so, you are also fulfilling a social mission and potentially increasing sales. Written content and videos from this area are sure to increase conversions.
3. Letters to Santa
It is not only shops selling children's products that can participate in a letter-writing campaign to Santa. Adults can also be involved. Whether in a humorous form or more seriously. On a more serious note, it is a good idea to organise a competition and publish letters from customers - this way, content will be generated by the community in your online shop.
And humorously you can run a campaign where adults ask for your products. E.g. a wife asks through your BOK to buy her dream gift, or vice versa. The husband gives you the name of his other half and asks for a new pair of pliers, or a grinder. Because why not?
4. Christmas and Santa gift inspirations
Christmas is a special time. People love gift-giving, so why not help by creating kits from existing products. In Adobe Commerce (Magento), kits can be created without the need for IT. It's only up to your creativity what will be on offer by the end of the year. After that, just personalised adverts to make sure customers get relevant recommendations and you can watch sales soar.
5. World Quality Day
Are your products that you sell on your e-commerce site of good quality? I suspect they are, after all, otherwise you wouldn't be selling them! Nobody wants to expose themselves to a dissatisfied customer because of the poor quality of the goods they receive.
World Quality Day is a great excuse to promote information about the high quality of your goods and the importance of investing in good quality.
Sources:
- https://www.practicalecommerce.com/5-content-marketing-ideas-for-november-2022