How to improve content management in e-commerce?
Content is an effective method of increasing the appeal of an online shop. Both product data and articles. Nowadays, it's no longer just about having the ability to enter text that appears on a page. Today and in the future, we need tools that make us efficient.
It's time for builder.io!
Content management the modern way
Problem Statement: I need to write an article on a specific topic. I need inspiration on how to get started.
Solution: CMS with embedded AI.
It's not important to have an artificial intelligence write the whole article. The important thing is to get inspiration at the beginning. Or to move on when the inspiration is gone. With the right set of tools built in, we can focus on the task at hand.
Without additional distractions, moving from tool to tool, having everything at hand, the work is definitely more efficient.
Problem Statement: To publish something you have to involve multiple teams, which increases time-to-market.
Solution: Components and flexibility to manage the layout.
A correctly implemented and deployed CMS has all the tools to build content quickly. We are talking about components (predefined page blocks, ready to be filled with content and media).
With a library of components, you can confidently build a site to look attractive. But importantly, you can build it yourself within your content management or marketing department.
But that's not all.
How about AI to help you build the layout too? Say, based on inspiration you saw on another website?
Builder.io has this capability. By giving the website address and section name you get a similar layout in the context of your shop. With this possibility, we only focus on the content. That is, what we are most interested in. To make it engaging and interesting.
Summary
I know I'm extolling builder.io. All because, by implementing this CMS, I see how much it brings to the work. How it makes it easier to create and realise ideas.
I trust this solution so much that we are migrating all our sites to builder.io. To work more efficiently and faster.