How does AI support media optimisation in online shops?
Media optimisation through the use of artificial intelligence solutions is all about speeding up processes, completing images more efficiently and multi-channel media diversification. How is working in e-commerce changing through the use of AI? And what do companies gain from it? I invite you to read the article.
From this article you will learn:
- In which areas does AI help you to manage your product offering in your online shop?
- Why is it important to optimise product images in an online shop?
- How does generative content improve the production of a product offer?
- Optimisation improve the image update process on our client's website?
Managing product offers in the online shop with AI
Artificial intelligence supports human work in many areas of online business. The development of AI technology in e-commerce is already an everyday occurrence. In just the last year, data shows that the use of generative AI in companies has increased from 33% in 2023 to 65% in 2024. As Intrum's latest report - European Payment Report 2024 - reveals, as many as 93% of companies in Poland are testing AI solutions on a limited basis, but so far only 3% have decided to fully implement it.
Many companies point to a lack of a clear strategy for using the tools and a lack of expertise in this area. Both in testing and in production deployment, it is worth using the knowledge of experienced experts. If you are considering the use of artificial intelligence solutions in your company, but do not know where to start leave a contact and arrange a free consultation with our expert.
Undeniably, the advantages of using AI tools are multi-level. In business, we mainly use AI for reducing our working time and completing repetitive actions and mechanical tasks faster. For the user, it is also important to minimise the risk of errors. Thanks to AI, we can significantly raise the standard of our services.
Why optimise product images in an online shop?
Optimising the images in an online shop is key to ensuring better site performance and user experience. Getting the best product exposure on the page directly affects the potential customer's perception of our offering. Here are a few reasons why you should optimise your e-commerce media:
Improved page speed
Media optimisation makes the page load faster. With smaller file sizes, users can browse products faster, resulting in a better shopping experience and reduced rejection rates. In an era of increasing mobile usage, optimised images are key to ensuring a smooth shop experience on smartphones and tablets. Lighter images consume less data, which is beneficial for users using mobile devices.
The introduction of modern formats, such as WebP, allows for better image quality with a smaller file size. Such formats are increasingly supported by browsers and can significantly improve page performance.
Faster-loading pages with high-quality images can lead to higher conversion rates. Users are more likely to make a purchase when the browsing and product loading process is seamless. Google and other search engines consider page loading speed as one of their ranking factors. Optimised images can contribute to better visibility in search results.
Reduced infrastructure needs
Media optimisation leads to a significant reduction in file size and less demand on the infrastructure. As a result, the online shop uses less storage space on the servers, which is particularly important when the number of products and associated images is constantly increasing. Less data to be stored translates into lower costs for the purchase and maintenance of server infrastructure, primarily disk space. It can also mean savings in cloud service fees, which are often billed based on the amount of data stored. Smaller files also mean less data to process and transfer, which translates into more efficient management of IT resources, as well as better performance of the shop's overall technical infrastructure.
Image optimisation means smaller file sizes, allowing faster backups. Faster backups minimise the time it takes to secure the shop's data and can be performed more frequently, increasing the level of security. In a situation where backup data needs to be restored, smaller files allow the online shop to recover to full functionality more quickly. This is crucial to minimise downtime in the event of a disaster.
Faster publication of content on the website
It is also worth considering the resource-saving aspect of the company in terms of the time taken to publish content on the website. Thanks to automatic image optimisation mechanisms, we can significantly reduce the time it takes to publish images on the website itself. Reducing manual work by automating the image optimisation process eliminates the need for team members to manually process images. This allows staff to spend more time on creative work and developing other areas of the business, rather than on the technical aspects of preparing content.
Faster content deployment shortens the process of publishing images to the site faster, which is crucial when time is of the essence - for example, during promotions or offer updates. This allows the company to respond more quickly to market and customer needs. All of this leads to reduced operating costs and efficient use of resources within the company.
How has the implementation of AI Monogo Media Optimisation improved the process of updating images on our client's website?
Years of experience working with clients with hundreds of thousands of products in their portfolio has allowed us to develop our own e-commerce media optimisation solution. With advanced AI models, we optimise media in the online shop to increase the speed of the site and reduce the time it takes to prepare graphics. AI media optimisation from Monogo is the first commercial service independent of the eCommerce system used by the client. It is the only such solution on the market available for any eCommerce, regardless of industry or environment.
Monogo's AI Image Optimisation service brings a new level of optimisation, not just to eCommerce.
The trained AI model analyses the image, much like the human eye and brain, identifying key elements of the image. This includes recognising shapes, colours, textures and patterns that are important to its overall understanding and interpretation. It then performs a series of operations on the file reducing its size while maintaining high image quality for the human eye. The optimisation is lossy, but in a blind test (comparing the original with the reprocessed file without indicating which is which), only 1% of specialists are able to indicate without error which image is the original.
The level of optimisation depends on many factors (including image size, background, patterns) , but for images already prepared by humans, we can boast a yield of up to 50%.
The case is different for one of our clients. The client receives packshots in very high resolutions (in the order of 9,000px). Such images first had to be scaled manually and then optimised.
The Monogo AI Image Optimisation solution allows us to automate this entire process, while achieving an optimisation factor of 95%.
Undoubtedly, an added bonus is that the person responsible for preparing the product graphics for the website only has to select the right images and the rest happens on their own. This saves 3-4 weeks of manual work per year, which can be used for much more important work for the business.
In summary, the use of artificial intelligence for media optimisation in an online shop has many benefits. By speeding up the processes of completing product offers on the online platform, we significantly save working time. AI also minimises the risk of errors, and better image quality not only increases customer satisfaction, but also has a positive impact on the quality and speed of our website. Implementing media optimisation mechanisms in your shop does not have to be a complicated and complex process. Feel free to drop me a line, I will be more than happy to tell you how to optimise image management on your online platform in an easy way.