Fast marketing and content management system in e-commerce. Ways to dynamically manage your site with low-code technology.
In the world of e-commerce, businesses need to react dynamically to trends and changes in the market. The ability to quickly manage content on the site is crucial here. Platforms that have not developed the ability to update content dynamically are losing out in the race for customer acquisition. And the competition is fierce. Modern CMS systems allow the creation of scalable and flexible websites. How low - code technology enables companies to dynamically manage content and make changes to a website in an instant. You can read about how to adapt content quickly without the need for advanced programming knowledge in the article.
What is e-commerce fast marketing?
You are a Formula 1 driver and you are competing in a race. You know where the finish line is, but you never know what adversity, and perhaps opportunities, you will encounter on the track. Every racing driver knows that the time to make a decision is frighteningly short.
Observe and react! There is no time to think along the way. If you are managing the development of an online shop, your metric is always the same. Regardless of the industry or market your main objective is to maximise conversion. The business needs to generate revenue. In the race for customers, you are not on the road alone! Your competitors may more than once get in your way or, which of course you don't wish them to, fall off the track. The key to a place on the podium is quick and accurate assessment of the situation and quick action.
That is what fast marketing is! It's a strategy that is based on responding quickly to current events, trends and changes in consumer preferences, You can do this using modern tools and technology.
Examples of the use of fast marketing in e-commerce
The fast marketing strategy is based on reacting as quickly as possible to current events. But how do you put it into practice? Below you will find some practical examples of this:
Quick response to trends
Fast marketing is based on following and using current trends - both global and local. Brands monitor social media, news, cultural, sporting and other events to quickly adapt their marketing campaigns to current moods and themes. An example is the use of popular hashtags or responses to viral topics.
Seasonality and shopping opportunities
Fast marketing can also be associated with the rapid exploitation of seasonal events such as Black Friday, Cyber Monday or Christmas. E-commerce companies often use aggressive, short-lived campaigns to make the most of the opportunities associated with such shopping peaks.
Dynamic promotions
Fast marketing promotions are flexible and short-term, often lasting just a few hours or days. This can be in response to something like sudden changes in the weather (such as promotions on barbecue equipment when a warm weekend starts) or a celebrity announcing a new trend that the brand can capitalise on.
Dynamic content management thanks to low-code technology
Dynamic low-code content management is an approach that significantly simplifies the creation, editing and deployment of content across platforms, without the need for deep programming expertise. Low-code platforms offer graphical user interfaces in which applications can be built by dragging and dropping elements such as buttons, forms or business logic. In addition to this, they allow developers to add code where necessary, providing greater flexibility.
With such a solution, companies can react faster to market changes, personalise the user experience and reduce the costs associated with application development. Content management systems (CMS) allow websites to be built and edited in real time, providing the ability to quickly publish landing pages and personalise offers. With low-code technology, content management becomes more accessible, efficient and adapted to the rapidly changing needs of today's market. As a result, organisations can operate faster, more cost-effectively and more efficiently.
Low-code technology using Builder.io
An example of dynamic content management on a web platform is between Builer.io. The platform focuses on simplifying the creation of user interfaces and simple content management in web applications. With it, content editors can easily create dynamic and responsive websites and components without involving the work of programmers. Builder.io's visual drag&drop editor allows users to design and create new pages using an intuitive graphical interface. Elements such as buttons, forms or content blocks can be easily added, arranged and edited. As a headless CMS platform, Builder.io provides data via an API. This allows full control over how content is presented across devices and channels. Importantly, the app enables real-time content creation and management. With tools such as automatic code generation and image optimisation, apps created with Builder.io run smoothly and are optimised for SEO and loading speed.
Why is the low-code crucial to effective marketing?
The advantages of using low-code technology in e-commerce are numerous. As the main ones we can mention:
- Speed of action: Real-time adaptation of content, e.g. for sudden promotions.
- Flexibility: Ability to easily test different content variations.
- Lower costs: Reducing the need to involve developers.
- Scalability: Low-code tools grow with the company, adapting to its needs.
Summary
Choosing an effective website content management system is the basis for effective communication and dynamic content updates. Investing in tools based on low-code technology shortens the content publishing process as much as possible and facilitates the work of the marketing department. The flexibility of updating content on online platforms translates into time savings and cost reductions. If you want your marketing team to be able to manage your website content independently and efficiently, write to us. We have successfully implemented and customised content management platforms on our clients' websites, tailoring them to their individual business needs. Make an appointment to talk to us and our expert and find out how to improve your e-commerce content management.