E-commerce optimisation - what most affects website performance?
The importance of optimisation in e-commerce
In the fast-paced world of e-commerce, optimising the performance of an e-commerce site is a key element for success. Fast-loading pages not only improve the user experience, but also affect conversion rates, search engine positioning and the overall profitability of an online shop. For companies using Adobe Commerce (formerly Magento), performance optimisation is not just a technical determinant, but a critical business factor. In this article, we will discuss the most important aspects to consider in order to keep your website running smoothly and efficiently.
Key factors to support site performance
Optimising an e-commerce site is not just about technical improvements; it is a multi-faceted process that requires a comprehensive approach. Here are the key factors that affect site performance in the context of Adobe Commerce:
- Hosting and server infrastructure: Choosing an efficient and scalable server infrastructure is key. Servers should be optimised for high loads to ensure fast response times.
2 **Use of cache system **: Mechanisms such as Varnish Cache, Redis, and other caching technologies can significantly speed up page load times.
3 Plugin and module compatibility: Add-on modules should be carefully selected and performance tested so that they do not slow down the overall platform. - Database Optimisation: Regular database cleaning and optimisation can significantly speed up database query operations.
Key areas for optimisation
Back-end code optimisation
The back-end code is the foundation of any e-commerce site. In the context of Adobe Commerce, back-end optimisation means:
- Optimal database queries: Avoiding repetitive queries, optimising existing queries, and using indexing mechanisms.
- Code standardisation and analysis: Regular code reviews and the use of performance analysis tools such as New Relic can detect potential bottlenecks.
- Horizontal and vertical scaling: Consider implementing a microservices architecture so that the system can flexibly grow as website traffic increases.
Front-end optimisation
Optimising the front-end is equally important, as it directly influences user interactions with the site. In the context of Adobe Commerce, front-end optimisation can include:
- Minimising and merging CSS and JavaScript files: Smaller files to load means faster page load times.
- Image optimisation: Using highly compressed formats (e.g. WebP) and lazy-loading techniques help speed up loading times for graphics. In addition, it is a good idea to use modern image optimisation tools such as Monogo AI Image Optimizer.
- Improving responsiveness: Making sure the website runs smoothly on all devices, from desktops to smartphones. Using frameworks such as Bootstrap can help to implement responsiveness faster.
- CDN (Content Delivery Network): Using a CDN speeds up the delivery of a site's resources to users around the world via servers located in different parts of the globe.
In summary, optimising the performance of an e-commerce site is an ongoing process that requires a holistic approach and regular action on many fronts. If you use Adobe Commerce, you have a range of tools and technologies at your disposal that can help maximise the performance of your online shop. Your investment in optimisation will pay off in the form of satisfied customers, better search engine results and higher conversion rates.