Audit of processes on the web platform
Why should you do a process audit on an online platform?
In the fast-moving world of e-commerce, every element of the purchasing process should work flawlessly. An audit of your online platform processes is a key step in identifying areas that need to be optimised. Conducting an audit on a regular basis allows you to understand which elements of the process may be causing a drop in performance and, therefore, conversions. Increasing operational efficiency through shop optimisation means not only an improved user experience, but also greater competitiveness in the market.
The most common e-commerce bottlenecks
Bottlenecks can occur in different areas of e-commerce operations. Sometimes they are technical issues such as long page loading times, other times errors in the order fulfilment process. Lack of intuitive navigation, poorly designed information architecture or overly complicated payment procedures are just some of the challenges. Understanding where the biggest problems lie is the key to successfully developing and eliminating them.
How to audit and find e-commerce bottlenecks?
Conducting a process audit allows for a thorough analysis of both the technical and business aspects of an online shop. This process includes assessing the loading speed of the website, testing all usability features, and gathering feedback from customers. It is also important to understand how competitors are solving the same problems to identify potential improvements. Analytics tools can be an invaluable aid, enabling you to identify areas for optimisation and track user traffic to your site.
Monitoring the effects and optimisation of the online platform
Once bottlenecks have been identified and eliminated, it is important to monitor the effects of the changes made. All changes should be evaluated to see if they have improved performance and increased sales. Process optimisation is a continuous cycle of evaluation and improvement. Companies such as Monogo, specialising in the implementation of e-commerce platforms on Magento and CMS such as Builder.io, provide the tools and knowledge necessary to maintain a competitive edge through continuous optimisation.
I encourage you to regularly review your online shop. Regularly auditing your processes, is an essential step in minimising bottlenecks and maximising conversions. By systematically reviewing and optimising your online platform, better results and increased user satisfaction can be achieved.
We offer a range of business solutions to support the ecommerce optimisation process. These include, UX, performance, server infrastructure and application audits.